Trust, Provenance, and Performance for Lead Data
Lead.ID is a unified trust infrastructure that provides an immutable, auditable, and performance-aware identity for every lead throughout its lifecycle.
Lead.ID rests on four foundational pillars that together enable the creation, certification, and utilization of trusted lead data across the full marketing lifecycle:
Lead.ID acts as a thin but powerful verification layer between third-party lead sources and advertisers. It intercepts inbound data and performs the following actions:
This prevents bad data from contaminating internal systems and gives advertisers a clear audit trail for compliance and trust.
Lead.ID's Golden Record Service ingests records from any source and builds a unified, versioned identity through smart deduplication. Key features include:
Compared to standalone certification vendors like LeadSure, Lead.ID offers a more complete solution embedded within the Leadscale® ecosystem. Distinctive advantages include:
| Feature | LeadSure | Lead.ID |
|---|---|---|
| Immutable Trust Model | Proprietary Vault | Cryptographic Hashing & Blockchain Optionality |
| Consent + Outcome Integration | None | End-to-End Closed Loop |
| Golden Record Capability | N/A | Yes, version-aware and source-traceable |
| Ecosystem Awareness | Neutral Middleware | Gen Five-integrated with Advertisers, Agencies, Syndicators |
| Routing & Enrichment | No | Yes, via Goallover® rules engine |
The Lead.ID architecture is designed for trust, scale, and seamless integration across the lead ecosystem. Two key flows power the platform:
[Lead Capture / Ingestion]
↓
[Lead.ID Assignment + Metadata Bagging]
↓
[Immutable Certificate Creation / Provenance Record]
↓
[Lead Routing to Partner or Platform]
↓
[Partner Actions + Outcome Return API]
↓
[Channel Marketer Analytics: ROAS, Compliance, Attribution]
[Inbound File/API Ingest from Data Providers]
↓
[Firewall Check + Metadata Tagging]
↓
[Lead.ID Certificate Issued]
↓
[Delivered to Advertiser with Traceable Record]
Each Lead.ID record carries essential metadata used for validation, compliance, deduplication, and routing:
| Field | Purpose |
|---|---|
| Lead ID | Globally unique identifier |
| Timestamp | UTC creation time |
| Consent Version | Terms at time of opt-in |
| Campaign / World Ref | Marketing context |
| Publisher ID | Partner responsible |
| Processing Flags | Enrichment, region scope |
| Audit Hash | Cryptographic anchor |
Lead.ID supports a growing set of extensions to deepen analytics, automation, and trust management:
Here are some powerful ways our customers can position their use of Lead.ID within their sales and marketing materials:
“Trust every lead. Prove every win.”
“From capture to close: lead data that carries its passport.”
“The single source of truth for every lead’s origin, consent, and outcome.”
“Lead.ID closes the loop between data acquisition and revenue.”
If you’re exploring a pilot, integration, or partnership with Lead.ID, here’s how to proceed:
Lead.ID is an innovation from Leadscale Limited, a UK-based technology company that helps brands, agencies, and data partners create, process, and activate trusted lead data at scale. Our mission is to bring transparency, compliance, and performance to the entire lead ecosystem.
To learn more or discuss how Lead.ID can support your marketing operations: